Hiring marketing staff in 2026 will be expensive and risky
This Employer Guide shows how marketing apprentices will help you to cut costs, reduce churn, and still deliver real output — even with rising wages, NI pressure, and tighter budgets.
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Marketing demands are rising. Your hiring costs don’t need to.
SMEs across the UK are under pressure to keep up with fast-changing marketing demands, often without the budget or resources to hire experienced talent. Our Employer Guide to Marketing Apprenticeships breaks down the core concepts and benefits of bringing a marketing apprentice into your team, from initial enquiry to onboarding your apprentice with confidence.
Download our latest guide to kickstart your journey!
What’s inside:
- The associated costs, funding options, salaries and incentives
- How the process of hiring an apprentice works
- Information about your responsibilities as an employer
- Success stories from UK SMEs using our apprenticeship programmes
- How a marketing apprentice can immediately support your team and reduce pressure
- Common questions employers ask, and what the real process looks like
💡 Here’s the truth: You don’t need a big marketing budget to build a competitive advantage—you just need the right talent, with the right skills, at the right time.
Use our calculator below to see how much you could save versus hiring a standard junior employee.
Junior cost per hour (salary only)
Junior cost per hour (incl. 15% employer NI)
Junior total annual cost (incl. 15% employer NI)
Estimated savings vs apprentice (£16,000–£20,000, no employer NI)
Assumptions: 52 weeks/year. Apprentice comparison assumes a £16k–£20k salary and no employer NI contributions when hiring under 25 in accordance with apprenticeship rules.
Hiring a marketing apprentice could be your smartest move in 2026.
They bring fresh energy, up-to-date knowledge, and government-funded training designed to close these exact gaps.
They bring fresh energy, up-to-date knowledge, and government-funded training designed to close these exact gaps.
✅ Download our guide to see how your business can benefit from a marketing apprentice.
Fill in this form and download your free guide