Employer guides
Hiring a junior marketer can be risky for SMEs. High applicant volumes, gaps between theory and execution, and limited training structures often create challenges. This article explores why and how structured development can reduce hiring risk.
Thinking about hiring a marketing apprentice but unsure where to start? This practical guide explains the real process — from choosing the right standard and provider to funding, recruitment, and setting realistic expectations for developing junior marketing talent.
A practical overview of the key apprenticeship changes coming into force in April 2026, including minimum wage increases, funding reforms, and levy changes — written for employers planning to hire or budget for apprentices next year.
Compare the true cost of hiring marketing apprentices versus full-time junior staff. This calculator helps you see savings on salary, NI and training — so you can decide whether an apprentice offers smarter, leaner growth over traditional hires.
Choosing between a marketing apprentice and an agency depends on your goals and budget. This article explores the advantages, drawbacks, and best use cases for each to help you make an informed decision.
Choosing between a marketing apprentice and a freelancer depends on your goals, budget, and timeline. This article explores the benefits, drawbacks, and ideal scenarios for each to help you make the right choice.
A clear guide for employers on how much to pay marketing apprentices in 2025, including salary-to-hourly breakdowns, regional adjustments, and NI savings to help attract and retain stronger candidates.
This article explores why we don’t believe in forcing marketing apprenticeships on businesses and highlights the key conditions needed for apprentices—and employers—to thrive in the long run.
Discover the real reasons UK employers hire marketing apprentices — from saving costs and gaining flexible support to future-proofing their teams. This honest breakdown goes beyond buzzwords to reveal why apprentices are a smart, strategic choice.
Discover how to craft an effective job specification for marketing apprentices, from defining responsibilities to setting expectations and development opportunities, ensuring you attract the right talent for your business.
Struggling with low email open rates? This guide explores five smart strategies—including subject line tweaks and personalisation—to help you boost engagement and get your emails noticed. 🚀
Learn the key email marketing metrics every junior marketer should track to optimise campaigns, improve engagement, and drive better results.