Marketing & Communications Apprentice vacancy in Dudley

About the Company

This organisation is a UK Charitable Trust that looks after the historic canal and cavern network in Dudley.

Its vision is to shape a future where people, places and time are powerfully connected through the worlds most captivating network of canals, caverns and community

It protects and develops a network of underground waterways, tunnels and caverns formed over hundreds of millions of years, and makes them accessible to the public through guided boat trips and other visitor experiences. The trust also runs community-focused activities, educational events and family-friendly programmes to help people learn about local industrial and geological history, and encourages wider engagement with the site’s heritage.

About the Role

We are seeking a proactive Marketing & Communications Coordinator to manage core communications, customer engagement, and marketing initiatives for our client. This role emphasizes creating compelling written content, maintaining customer-facing systems, and coordinating internal processes, while collaborating with external partners.

You will help amplify our presence across social media, local networks, and public-facing campaigns, complementing the existing marketing team. This is a unique opportunity to shape and lead marketing efforts within a small, dynamic team, where your contributions will have a visible impact on the organisation’s profile and visitor experience.

 Key Responsibilities:

Social Media & Digital Engagement

• Plan, schedule, and post content across platforms (Instagram, Facebook, TikTok, etc.)
• Respond to comments and messages to engage audiences and build community
• Monitor trends and suggest seasonal or topical content ideas

Copywriting & Communications

• Produce clear, engaging copy for web, brochures, signage, campaigns, and visitor communications
• Align messaging across platforms and respond to visitor enquiries online and in person

Local Outreach & Partnerships

• Build relationships with schools, community groups, tourism bodies, and local influencers
• Promote events via local listings, newsletters, and community channels
• Represent the organisation at local events and networking opportunities

Campaign Coordination

• Support planning and delivery of marketing campaigns for events, memberships, and experiences
• Brief external designers and coordinate visuals, messaging, and timing across channels
• Manage regular email campaigns to promote events, updates, and offers

Content Briefing & Coordination

• Work with internal and external teams to ensure visuals and messaging align with campaign goals
• Capture basic content (photos, short videos) to support campaigns

Candidate Requirements

• Has the right to live and work in the UK
• Achieved 4/C and above in English and maths GCSE or equivalent
• A reliable team member with the flexibility to travel to our office as needed (must be able to drive)
• We welcome recent graduates and candidates from all backgrounds.
• Strong social media skills and a keen understanding of online engagement.
• A positive, proactive attitude – someone who takes initiative and can work independently.
• A self-starter with a “get up and go” approach, able to manage multiple tasks and projects efficiently.
• A personable networker who is confident making calls, building relationships, and representing the organisation.
• Excellent planning and project management skills, with the ability to meet deadlines consistently.

Employee Benefits

• Employee discount
• Flexitime
• Free parking
• On-site parking

The Apprenticeship

This role will be part of a level three Multi-Channel Marketer apprenticeship provided by The Marketing Trainer. The apprenticeship covers a wide range of topics over its 15-month duration, including:

• Campaign management;
• Content creation;
• Social Media marketing;
• Digital and traditional communications;
• Brand management;
• Communication skills;
• Project Management;
• And much, much more.

All training and support will be conducted remotely via small group training cohorts and one-to-one coaching sessions that ensure you receive individualised support along the entirety of the apprenticeship.

In addition to this, the successful candidate will be enrolled on a full CIM Foundation Certificate at no extra cost. This means that once you’re finished on the apprenticeship you’ll be awarded two distinct qualifications as opposed to one.