Make Better Decisions With Real Data, Not Guesswork
Hire a research apprentice or upskill your team to plan, run, and analyse research that actually informs your business decisions.
Turn research into decisions that actually move your business
Most businesses sit on data but don’t use it properly.
The Market Research Executive apprenticeship gives you the capability to plan, run, and apply research that informs real decisions, from customer insight and campaign performance to product and service development.
Hire a research apprentice or upskill someone already in your team to take ownership of data, insight, and reporting.
What this means for your business
- Turn data into decisions, not just reports
- Build in-house research capability instead of relying on agencies
- Get clear insight into customers, campaigns, and performance
- Give ownership of data and reporting to one person
- Hire a junior or upskill someone already in your team
Is this right for your business?
This apprenticeship works well if you:
- Want to make better decisions using real customer or market data
- Are running campaigns but lack clear insight into what’s working
- Need someone to take ownership of research, analysis, and reporting
- Rely on agencies or assumptions instead of in-house insight
- Have data available, but no one is properly analysing or using it
Get the full breakdown of the Market Research Executive
Download the prospectus to see how the programme works in practice, what the role looks like day-to-day, and whether hiring or upskilling is the right move for your business.
Key details
- Duration: 15–18 months (including EPA)
- Employer cost: £8,000 levy or ~£400 co-investment
- Funding: Typically 95–100% government funded
- Delivery: Online, alongside the role
- Outcome: Level 4 Market Research Executive
What’s covered
The Market Research Executive Level 4 apprenticeship is designed to provide individuals with the skills, knowledge, and experience needed to excel in the market research industry. During this apprenticeship, you will cover a wide range of topics and skills, including:
Covers questionnaire design to help you gather reliable, useful data that actually informs decisions.
Planning and managing research projects, including setting objectives, determining methodology, managing budgets, and timelines;
Qualitative and quantitative methods are both covered, giving you a balanced approach to understanding behaviour and measuring performance.
Developing effective communication and presentation skills, including writing reports, creating presentations, and delivering findings to clients;
Understanding statistical concepts and techniques used in market research, such as regression analysis, sampling techniques, and data modeling;
Managing and visualizing data using tools such as Excel, SPSS, PowerBI, Google Data Studio, and Tableau;
Understanding the legal and ethical considerations that arise in market research, such as data privacy, confidentiality, and informed consent.
Build your in-house research capability
Not sure whether to hire or upskill? We’ll help you figure out the best way to start using data properly across your business.
Fill in the form or get in touch for a quick, no-pressure chat.
📞 03301 338666