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Little Heath Industrial Estate, Office 3 & 4, Old Church Rd, Coventry CV6 7NB
A woman whose had a bright idea around market research findings

Are you obsessed with what makes people tick? or, maybe you love a bit of data and research, then have you considered a career in Market Research?

Someone looking impressed with marketing apprenticeships

If you love data and research, this is for you! Your role will involve investigating, designing, and setting up research projects, analysing data, and reporting on your findings. This includes capturing, comparing, and analysing primary and secondary research data and ensuring data quality. Additionally, you’ll be leading research project elements and collaborating with internal and external stakeholders.

Is this right for you?

This Standard is most suited to organisations with:

  • Existing marketing teams or research functions;
  • It works well in-house as well as in agencies and across a number of sectors and industries;
  • It’s perfect for businesses that already conduct audience, competitor,  product, and other forms of market research.

We’d recommend this apprenticeship to:

  • Individuals with one or more years of experience in generalist marketing roles or who hold synergistic qualifications;
  • People who have a general interest in data, statistics, or social sciences;
  • Anyone who wants to build a career in market research either in-house or working for clients.
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Two individuals conducting market research

Key information

  • Employer costs: £8,000 or £400*
  • Typically lasts for 15 months plus a month for end-point assessment;
  • Our apprenticeships are delivered online with individual and group support with a designated Coach. No more boring classroom sessions;
  • Upon completion, learners will be awarded a recognised Market Research Executive level 4 accreditation as well as an equivalent MRS qualification free of charge.

* If you do not have an annual payroll of £3mil or more, the UK Government will fund up to 95% of the costs of apprenticeships for your business.

What’s covered

The Market Research Executive Level 4 apprenticeship is designed to provide individuals with the skills, knowledge, and experience needed to excel in the market research industry. During this apprenticeship, you will cover a wide range of topics and skills, including:

Understanding the basic principles and techniques of market research, including data collection methods, data analysis, and interpretation of findings;

Planning and managing research projects, including setting objectives, determining methodology, managing budgets, and timelines;

Identifying and pursuing business opportunities, building relationships with clients, and ensuring that research projects meet client needs;

Developing effective communication and presentation skills, including writing reports, creating presentations, and delivering findings to clients;

Understanding statistical concepts and techniques used in market research, such as regression analysis, sampling techniques, and data modeling;

Managing and visualizing data using tools such as Excel, SPSS, PowerBI, Google Data Studio, and Tableau;

Understanding the legal and ethical considerations that arise in market research, such as data privacy, confidentiality, and informed consent.

Additionally, you will work toward an MRS Advanced Certificate in Market and Social Research Practice which is a level four accreditation from the Market Research Society. You can find out more about the standard here.

Find out more about the Market Research Executive apprenticeship

Read more about the new Market Research Executive apprenticeship standard in our prospectus. It contains useful information about how we run the course, the sorts of things you’ll cover, costs, and how it all works.

Market Research Executive apprenticeship prospectus

The benefits

Benefits of the Market Research Executive Level 4 Apprenticeship:

  • Gain Versatile Skills: Acquire valuable market research skills like project management, data analysis, and communication.
  • Earn While You Learn: Receive a salary while advancing your career through the apprenticeship.
  • Real-World Experience: Work alongside industry professionals for hands-on experience.
  • Career Progression: Unlock opportunities for senior roles in the market research industry.
  • Professional Recognition: Earn nationally recognized qualifications showcasing your competence.
  • Build a Network: Expand your professional connections within the market research field.

Benefits of Hiring a Market Research Executive Apprentice:

  • Fresh Perspectives: Gain valuable insights and innovative ideas from eager learners;
  • Cost-Effective: Fill skills gaps and save on recruitment costs;
  • Skilled Workforce: Develop a talented workforce with formal training and on-the-job experience;
  • Future Leaders: Nurture future leaders by providing training and support for career growth;
  • Increased Productivity: Enhance efficiency and productivity with new talent and improvements.

Hiring a Market Research Executive apprentice can bring innovation, cost-effectiveness, skill development, future leaders, and increased productivity to your business.

Would you like further information or to sign up?

Fill in this form and one of our Customer Success Managers will be in touch to discuss how the Markter Research Executive apprenticeship could be right for you or your business.

Call us on: 033 013 38666

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