Andrew Smithson

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Why I Won’t Sell You a Marketing Apprentice (and That’s a Good Thing)
Marketing apprentices don't suit every business.
Why I Won’t Sell You a Marketing Apprentice (and That’s a Good Thing)
Blog
01/08/2025
Why I Won’t Sell You a Marketing Apprentice (and That’s a Good Thing)

This article explores why we don’t believe in forcing marketing apprenticeships on businesses and highlights the key conditions needed for apprentices—and employers—to thrive in the long run.

Recruitment vs Marketing – Two sides of the same coin
Andy Smithson drawing comparisons between recruitment and marketing
Recruitment vs Marketing – Two sides of the same coin
Blog
17/03/2025
Recruitment vs Marketing – Two sides of the same coin

Recruitment and marketing share key skills like branding, audience targeting, and persuasion. Discover how recruiters use marketing tactics to attract top talent and clients.