Blog
With 183 million Gmail accounts exposed in a new breach, password safety has never been more important. This article explores how marketing apprentices can protect data, secure accounts, and keep their campaigns safe online.
Choosing between a marketing apprentice and an agency depends on your goals and budget. This article explores the advantages, drawbacks, and best use cases for each to help you make an informed decision.
Choosing between a marketing apprentice and a freelancer depends on your goals, budget, and timeline. This article explores the benefits, drawbacks, and ideal scenarios for each to help you make the right choice.
Mark Ritson is known for cutting through marketing fluff with sharp insights and blunt honesty. Here are five of his most valuable lessons on strategy, positioning, brand purpose, and understanding real consumers — perfect for marketers at any level.
Rory Sutherland, Vice Chairman of Ogilvy, proves marketing thrives on psychology, not just logic. From perception shaping reality to testing “silly” ideas, his lessons reveal how small, quirky tweaks can spark big results for marketers starting out.
A clear guide for employers on how much to pay marketing apprentices in 2025, including salary-to-hourly breakdowns, regional adjustments, and NI savings to help attract and retain stronger candidates.
This article explores why we don’t believe in forcing marketing apprenticeships on businesses and highlights the key conditions needed for apprentices—and employers—to thrive in the long run.
This article explores how marketers use behavioural science—like social proof, loss aversion, anchoring, nudges—to shape consumer decisions. With practical examples, it shows how applying psychology and data-driven tactics enhances campaign relevance, persuasion, and results.
Thinking about a career in marketing? This guide outlines the key concepts, skills, and free resources you need to get started — helping you understand what marketing really involves before you dive in.
New to marketing or starting your first role? This beginner-friendly 90-day guide walks you through what to focus on to build confidence, create a plan, and start delivering real marketing value from the start.
This blog explores some of the most infamous marketing fails—from Pepsi to Burger King—and shares key lessons businesses can learn, including why hiring a savvy marketing apprentice could help avoid similar slip-ups.
This beginner-friendly guide explains how to use SWOT and PESTLE analysis in marketing. Learn what they mean, how they work, and see real examples to help you plan smarter, more strategic campaigns.