apprentices
As the saying goes, fail to prepare, prepare to fail. Marketing apprenticeship interviews are no different. So, check out this quick guide. 💪🏽
Off-The-Job training, or OTJ, is probably the most misleading name in apprenticeship history. If you’re confused about it all, read this short blog and it should clear up those questions.
Use this quick tool to see if a marketing apprenticeship fits your role, experience, and employer setup. No guesswork, just a realistic sense-check before you commit.
Struggling with how to your OTJ time? Here’s a handy tool that’ll give you hundreds of suggestions related to your marketing apprenticeship.
New to marketing strategy? This short guide breaks down the SOSTAC model in plain English and shows how junior marketers can apply it in their everyday roles to plan smarter, stay organised, and focus on outcomes that actually matter.
England’s graduate job market is packed, competitive, and tougher than most people expect. This article breaks down why there are too many grads, too few jobs, and whether getting a degree still pays off in the long run — without the sugar-coating.
With 183 million Gmail accounts exposed in a new breach, password safety has never been more important. This article explores how marketing apprentices can protect data, secure accounts, and keep their campaigns safe online.
Mark Ritson is known for cutting through marketing fluff with sharp insights and blunt honesty. Here are five of his most valuable lessons on strategy, positioning, brand purpose, and understanding real consumers — perfect for marketers at any level.
Rory Sutherland, Vice Chairman of Ogilvy, proves marketing thrives on psychology, not just logic. From perception shaping reality to testing “silly” ideas, his lessons reveal how small, quirky tweaks can spark big results for marketers starting out.
This article explores how marketers use behavioural science—like social proof, loss aversion, anchoring, nudges—to shape consumer decisions. With practical examples, it shows how applying psychology and data-driven tactics enhances campaign relevance, persuasion, and results.
New to marketing or starting your first role? This beginner-friendly 90-day guide walks you through what to focus on to build confidence, create a plan, and start delivering real marketing value from the start.
This blog explores some of the most infamous marketing fails—from Pepsi to Burger King—and shares key lessons businesses can learn, including why hiring a savvy marketing apprentice could help avoid similar slip-ups.