Educational
This blog explores some of the most infamous marketing fails—from Pepsi to Burger King—and shares key lessons businesses can learn, including why hiring a savvy marketing apprentice could help avoid similar slip-ups.
This beginner-friendly guide explains how to use SWOT and PESTLE analysis in marketing. Learn what they mean, how they work, and see real examples to help you plan smarter, more strategic campaigns.
I completed HubSpot’s top free marketing courses and now recommend them to all our apprentices. From content and social media to SEO and digital strategy, these certifications offer practical, beginner-friendly training that’s perfect for anyone starting out in marketing.
Short-form video is dominating digital marketing in 2025, capturing attention faster and driving better engagement. This article explores why bite-sized content works, where it’s thriving, and how brands can adapt their strategy to stay ahead.