Mitch Goodall
Take our 30-question CIM Content and Channels quiz to see if you’re ready for the real thing. It’s completely free. Take the quiz today!
I completed HubSpotās top free marketing courses and now recommend them to all our apprentices. From content and social media to SEO and digital strategy, these certifications offer practical, beginner-friendly training thatās perfect for anyone starting out in marketing.
Short-form video is dominating digital marketing in 2025, capturing attention faster and driving better engagement. This article explores why bite-sized content works, where itās thriving, and how brands can adapt their strategy to stay ahead.
Fake LinkedIn profiles are on the rise. Learn how to spot red flags like AI-generated photos, vague headlines, and fake connections. Stay safe by verifying profiles, checking work history, and securing your account. Protect your network with these expert tips.
Discover how to craft an effective job specification for marketing apprentices, from defining responsibilities to setting expectations and development opportunities, ensuring you attract the right talent for your business.
Not sure where you fit in marketing? šÆ Assessity helps you identify your strengths, skill gaps, and growth areas with a personalised skills heatmap. Take the free assessment and kickstart your career!
Struggling with low email open rates? This guide explores five smart strategiesāincluding subject line tweaks and personalisationāto help you boost engagement and get your emails noticed. š
Learn the key email marketing metrics every junior marketer should track to optimise campaigns, improve engagement, and drive better results.
Hiring an apprentice? This guide covers finding a provider, understanding the process, employer responsibilities, and funding optionsāhelping SMEs take on their first apprentice with confidence. š
Digital marketing is always changing and here are some of the key developments in the area from Nov and Dec 2024.
In April 2025, the UK apprentice national minimum wage will rise, impacting employers’ costs. Learn how to prepare and manage this change.
Learn why OTJ training matters for your marketing apprentice, and 10 activities you can set up for your apprentice to boost their OTJ.