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Mitch Goodall

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From Illustration Graduate to Multi-Channel Marketer at EWI Store
EWI case study

Hannah joined EWI as an illustration graduate and quickly transformed their marketing output. Through her apprenticeship, she boosted campaign quality, improved engagement, and achieved a CIM Distinction while becoming a key team member.

Why Hire a Marketing Apprentice Over a Junior with Experience?
Why you should consider a marketing apprentice over a junior marketer

Hiring juniors with a year or two of experience might seem safer — but many leave quickly. This article explores why marketing apprentices often deliver more loyalty, stability, and long-term value for your business.

How a Marketing Apprentice Transformed Women’s Aid Luton’s Communications
Women's Aid Luton

When Women’s Aid Luton needed consistent, strategic communications, they turned to a marketing apprentice. Amanda revitalised their campaigns, raised over £8,500, and transformed their marketing — achieving a distinction in the process.

🧠 Could Your Password Put a Campaign at Risk?
Cyber Security Tips For Marketers

With 183 million Gmail accounts exposed in a new breach, password safety has never been more important. This article explores how marketing apprentices can protect data, secure accounts, and keep their campaigns safe online.

Drover’s Rest — Growing Confidence, Creativity, and Bookings Through a Marketing Apprenticeship
Drovers Rest Farm marketing apprenticeship

Through The Marketing Trainer’s apprenticeship, Drover’s Rest gained a confident, capable marketer in Lola — achieving Distinction results, improved marketing engagement, and a surge in event bookings, all while developing lasting confidence, creativity, and professional growth.

Marketing Apprentice vs Marketing Agency: Which Delivers the Better ROI?
Should you hire an apprentice or a marketing agency?

Choosing between a marketing apprentice and an agency depends on your goals and budget. This article explores the advantages, drawbacks, and best use cases for each to help you make an informed decision.

Marketing freelancers or apprentices, which is right for you?
Marketing: should you hire an apprentice or freelancer?

Choosing between a marketing apprentice and a freelancer depends on your goals, budget, and timeline. This article explores the benefits, drawbacks, and ideal scenarios for each to help you make the right choice.

🧠 5 Brutally Honest Marketing Lessons from Mark Ritson
5 Brutally Honest Marketing Lessons from Mark Ritson

Mark Ritson is known for cutting through marketing fluff with sharp insights and blunt honesty. Here are five of his most valuable lessons on strategy, positioning, brand purpose, and understanding real consumers — perfect for marketers at any level.

Five Nuggets of Marketing Wisdom (Stolen Shamelessly from Rory Sutherland)
Marketing wisdom from Rory Sutherland

Rory Sutherland, Vice Chairman of Ogilvy, proves marketing thrives on psychology, not just logic. From perception shaping reality to testing “silly” ideas, his lessons reveal how small, quirky tweaks can spark big results for marketers starting out.

What Should You Pay a Marketing Apprentice in 2025?
What should you pay a marketing apprentice in 2025?

A clear guide for employers on how much to pay marketing apprentices in 2025, including salary-to-hourly breakdowns, regional adjustments, and NI savings to help attract and retain stronger candidates.

Understanding Behavioural Science in Marketing
The importance of behavioural science in marketing

This article explores how marketers use behavioural science—like social proof, loss aversion, anchoring, nudges—to shape consumer decisions. With practical examples, it shows how applying psychology and data-driven tactics enhances campaign relevance, persuasion, and results.

Skills4Pharmacy’s Real Results from Hiring a Marketing Apprentice
Skills4Pharmacy case study

Skills4Pharmacy partnered with us to streamline their marketing function, hiring a marketing apprentice to boost in-house capability. The result? Increased confidence, stronger branding, and a scalable solution for long-term marketing success.

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