Mitch Goodall
Thinking about a career in marketing? This guide outlines the key concepts, skills, and free resources you need to get started — helping you understand what marketing really involves before you dive in.
This case study shows how the Careers & Enterprise Company strengthened their market research function by hiring a dedicated market research apprentice. It highlights the role apprenticeships play in building research capacity and supporting data-driven decision-making.
New to marketing or starting your first role? This beginner-friendly 90-day guide walks you through what to focus on to build confidence, create a plan, and start delivering real marketing value from the start.
This beginner-friendly guide explains how to use SWOT and PESTLE analysis in marketing. Learn what they mean, how they work, and see real examples to help you plan smarter, more strategic campaigns.
Thinking of a marketing apprenticeship? Get the honest truth about what’s involved — from the pros (real experience, free CIM qualification) to the cons (lower pay). It’s a smart step for those seeking real marketing careers.
Discover the real reasons UK employers hire marketing apprentices — from saving costs and gaining flexible support to future-proofing their teams. This honest breakdown goes beyond buzzwords to reveal why apprentices are a smart, strategic choice.
Take our 30-question CIM Content and Channels quiz to see if you’re ready for the real thing. It’s completely free. Take the quiz today!
I completed HubSpot’s top free marketing courses and now recommend them to all our apprentices. From content and social media to SEO and digital strategy, these certifications offer practical, beginner-friendly training that’s perfect for anyone starting out in marketing.
Short-form video is dominating digital marketing in 2025, capturing attention faster and driving better engagement. This article explores why bite-sized content works, where it’s thriving, and how brands can adapt their strategy to stay ahead.
Fake LinkedIn profiles are on the rise. Learn how to spot red flags like AI-generated photos, vague headlines, and fake connections. Stay safe by verifying profiles, checking work history, and securing your account. Protect your network with these expert tips.
Discover how to craft an effective job specification for marketing apprentices, from defining responsibilities to setting expectations and development opportunities, ensuring you attract the right talent for your business.
Not sure where you fit in marketing? 🎯 Assessity helps you identify your strengths, skill gaps, and growth areas with a personalised skills heatmap. Take the free assessment and kickstart your career!