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Mitch Goodall

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Email marketing metrics – Improving your open rates 📧
email marketing metrics - improve your open rates

Struggling with low email open rates? This guide explores five smart strategies—including subject line tweaks and personalisation—to help you boost engagement and get your emails noticed. 🚀

Email marketing metrics – Where do you start?
demystifying email marketing metrics

Learn the key email marketing metrics every junior marketer should track to optimise campaigns, improve engagement, and drive better results.

The basics of how to hire an apprentice
How to hire an apprentice

Hiring an apprentice? This guide covers finding a provider, understanding the process, employer responsibilities, and funding options—helping SMEs take on their first apprentice with confidence. 🚀

Digital marketing updates in November and December 2024
Digital marketing update for November 2024

Digital marketing is always changing and here are some of the key developments in the area from Nov and Dec 2024.

April 2025 national minimum wage increase and apprenticeships
National Minimum Wage increase for apprentices April 2025

In April 2025, the UK apprentice national minimum wage will rise, impacting employers’ costs. Learn how to prepare and manage this change.

10 activities to boost your marketing apprentice’s OTJ training
An employer's guide to Off the job training (OTJ) for marketing apprentices

Learn why OTJ training matters for your marketing apprentice, and 10 activities you can set up for your apprentice to boost their OTJ.

What does a marketing apprentice actually do?
What does a marketing apprentice do?

if you’re not really sure what a marketing apprentice actually does, check out this short article. It discusses typical duties, apprenticeships, and should answer your question.

The October 24 marketing update
The Marketing Update Oct 2024

Explore the latest marketing trends! From AI advancements to evolving privacy rules and social commerce, stay ahead in the marketing world!

Are digital marketing apprenticeships worth it?
Is a digital marketing apprenticeship worth it?

“Is a digital marketing apprenticeship worth it?” Well, that all depends as there isn’t a one-size-fits-all answer. But, in this blog, we discuss some of the factors to consider if they are

Back to basics: What is OTJ?
What is OTJ?

Struggling with what is and isn’t OTJ? Here’s a 3-minute guide to OTJ training including what it is, why it matters, and how to log your learning hours.

Should you hire a marketing apprentice?
Take our free "Should you hire a marketing apprentice?" quiz

Thinking about hiring a marketing apprentice? Take this 7 question quiz today and find out whether hiring one could benefit your team.

What’s happened in marketing – September 2024
What happened in digital marketing in Sep 2024

Here’s a super quick snapshot of what’s changed in marketing in September 2024. To find out more, subscribe to our newsletter.

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