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What’s happened in marketing – September 2024

Here’s a super quick snapshot of what’s changed in marketing in September 2024. To find out more, subscribe to our newsletter.

Marketing changes in September 2024

September 2024 brought some key updates to the marketing world. If you’re a marketing apprentice, here’s a quick rundown of what you need to know to stay ahead.

AI in digital marketing

AI tools have gotten even smarter! They’re now creating personalized ads and content automatically, boosting engagement and conversion rates. Learning to use these AI platforms is crucial—it’ll make your campaigns more effective and save you time.

Try This: Test out free AI tools to see how they can help automate tasks and improve your campaigns.

Data privacy rules update

The UK has new data privacy rules that change how businesses can use customer data. Marketers now need clearer permission from users before using their data for ads. Not following these rules can lead to big fines.

Action: Get familiar with GDPR and make sure your marketing activities are always transparent and compliant.

Hybrid marketing is back

Brands are mixing digital and offline marketing again to combat digital fatigue. They’re blending social media with print ads and events to create a richer experience.

Tip: Get involved in both online and offline campaigns to expand your skill set and stand out to employers.

New influencer rules

The Advertising Standards Authority (ASA) now requires influencers to clearly label all paid content. This means honesty is key when working with influencers.

Action: Keep up with these rules to ensure your campaigns follow the guidelines and avoid penalties.

Focus on sustainability

Consumers care more than ever about eco-friendly brands. Marketing teams are promoting sustainability as a core message to attract conscious buyers.

Try This: Join sustainability projects at work and help create honest, green campaigns that avoid “greenwashing.”

Social commerce is growing

Buying products directly through Instagram or TikTok has taken off! Brands are using shoppable posts to drive sales instantly.

Tip: Master social commerce features on these platforms and learn what type of content gets people to buy.

Wrap-Up

September 2024 brought big changes, from AI advances and data rules to new advertising guidelines and social commerce growth. As a marketing apprentice, keeping up with these trends will help you stay sharp and make you a valuable asset in the marketing world. Adapt, learn, and grow!

Interested in seeing more of our guides, advice, and articles on marketing apprenticeships?

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