What does a marketing apprentice actually do?

Super quick, what is marketing?

Marketing is all about connecting businesses with people by promoting products, services, or brands in ways that resonate with their audience. It involves understanding what people need, finding the best ways to reach them—whether through social media, ads, events, or content—and building relationships that create value. From digital campaigns to in-person experiences, marketing combines creativity and strategy to grab attention, inspire interest, and drive results. Simply put, it’s about making a brand memorable and essential to its customers.

So, what is a marketing apprentice?

In short, a marketing apprentice jumps into online marketing headfirst, learning the ropes through real, hands-on experience. Expect to get involved from Day 1—writing social posts, brainstorming content ideas, maybe even creating blogs! You’ll dive into SEO (yep, that’s getting websites to show up on Google) and paid ads, learning how to run campaigns that bring in clicks, likes, and follows. Basically, it’s not just posting on TikTok…

Marketing apprentices might also get hands-on with offline marketing tasks, like helping to plan events, supporting brand partnerships, or creating materials for in-store promotions. Whether it’s helping with a pop-up event or designing posters, these offline projects let you see how digital and offline marketing work together to boost brand reach. It’s a cool way to learn that marketing isn’t just about screens—it’s everywhere!

The learning

One of the biggest parts of a marketing apprenticeship? Knowing why you’re doing what you’re doing. You’ll get to grips with analysing data from tools like Google Analytics and social media dashboards to track what’s working and what’s not. This might mean looking at engagement, figuring out which posts pop off, or even checking out what competitors are doing—think of it like digital trend detective work!

Getting taught & working with the team

Throughout the apprenticeship, you’ll learn key marketing skills, like planning campaigns and tracking results. Day-to-day, you might create visuals in Canva, draft emails, or support events the team runs. You’ll join meetings to hear about strategy and creative ideas—seeing firsthand how projects move from ideas to campaigns. Plus, every project adds to your portfolio, building a toolkit of skills you can use down the line.

What does a typical day look like?

It’s different every day! One day could be all about writing content, the next could have you analysing ad data. Be ready to learn loads, ask questions, and get feedback on your work. And since you’re part of a team, you’ll coordinate with others in marketing, sales, and sometimes even design. Every day brings something new, which keeps things exciting! Typical day-to-day duties may include:

• Crafting social media posts, writing blogs, or creating short-form videos for platforms like Instagram, TikTok, or LinkedIn.
• Managing social media calendars and scheduling content through platforms like Hootsuite or Buffer.
• Drafting, designing, and sending email campaigns, monitoring engagement metrics like open and click-through rates.
• Finding keywords, optimising website content, and learning how to improve search rankings.
• Assisting in creating and monitoring Google Ads, Facebook Ads, or Instagram promotions, tracking performance for insights.
• Reviewing performance across channels, diving into Google Analytics, social media insights, and reports to see what’s working.
•  Gathering information on industry trends, competitor campaigns, or audience preferences to inform content and strategy.
• Responding to comments, messages, and engaging with followers on social channels.
• Working with sales, design, or content teams to align marketing efforts and develop cohesive campaigns.
• Helping with tasks for in-person events, coordinating with brand partners, or creating physical promotional materials.

To sum up

As a marketing apprentice, you’ll cover all sorts of activities. The aim? To give you experience across marketing, so you stay engaged and discover what areas you love. Many apprentices go on to specialise in what they enjoy most (and drop what they don’t). Want to learn more about marketing apprenticeships? Sign up for our newsletter for monthly content and tips!