We’ve all heard the official line: “Hiring apprentices helps close the digital skills gap.” And while that’s technically true, it’s not the whole story. If you ask employers why they really bring marketing apprentices into their teams, the answers are far more grounded — and refreshingly honest.
Here are six real reasons UK employers are jumping on the apprenticeship train:
1. They’re Cost-Effective
Let’s get the obvious one out of the way. Apprentices are an affordable way to bring in support. With government funding and incentives, employers can add hands-on marketing help without the price tag of a junior hire. For many small businesses, it’s a game-changer.
2. Apprentices Are Mouldable
No bad habits. No “in my last job…” stories. Just energy, curiosity, and a willingness to learn. Employers love that apprentices can be trained their way — aligned to the company’s tone, processes, and pace.
3. They’ve Been Burned by Traditional Hires
Hiring a graduate or a junior marketer who looks great on paper, but can’t deliver in practice, is a common pain point. Apprenticeships come with built-in structure and support — so the learning doesn’t stop after the first week on the job.
4. They’re Investing in the Long Game
Smart employers see apprenticeships as a long-term play. Bringing someone in early and helping them grow internally creates loyal, capable team members who understand the brand inside-out. It’s about future-proofing the business.
5. They Need Hands-On Support, Not Strategy
A lot of businesses don’t need a marketing strategist — they need someone who can run email campaigns, keep the socials fresh, update the website, and muck in where needed. Apprentices are ideal for getting stuck in and learning by doing.
6. It Looks Good (And Feels Good)
Supporting young talent isn’t just good PR — although it definitely helps on LinkedIn. Some employers genuinely want to offer opportunities and give people a break. Apprenticeships let them do that while still meeting business needs.
Thinking of Hiring a Marketing Apprentice?
Whether you’re in it for the long game or just need an extra pair of hands, hiring a marketing apprentice can bring real, practical value to your business.
