Digital Marketing and Communications Apprentice, Oldham, Huddersfield

About our client:

Our client owns and operates two family-run businesses that’re owned by a larger organisation. They are yarn companies specialising in British wool, selling to retail and wholesale customers. They’re looking to hire a Digital Marketing and Communications Apprentice as part of their continued business expansion.

Role and Responsibilities:

• Create social media content for Instagram and Facebook;
• Schedule social media content with engaging captions;
• Research social media trends and new app features;
• Manage social media interactions and formulate strategies to build lasting relationships with customers;
• Optimise the business website to increase online traffic;
• Update banners on the website;
• Product photography for the website;
• Design and write marketing emails;
• Provide analytical reports to demonstrate effective return on social media campaigns and website traffic;
• Launch and manage advertisements to constantly increase brand awareness on different platforms;
• Work on SEO and SEM strategies;

About you:

The ideal candidate must be tech-savvy, overseeing the online marketing strategy for the organization by planning and executing digital marketing campaigns. The candidate must be self-driven and can work under their own initiative. Ideally, the candidate will have some digital marketing experience within the workplace. This candidate will launch advertisements weekly and create content to increase brand awareness and sales.

Required skills and attributes:

• Educated to degree level in synergistic subjects such as English, Journalism, Media, etc;
• Existing understanding of the basics of digital marketing concepts;
• Some experience (3 – 6 months) in B2C social media and content generation and product promotion (this would be ideal for someone who has completed and internship, etc);
• Strong creative and analytical skills;
• Basic knowledge of SEO, Google Analytics and Google Advertisement;
• Problem solving skills;
• Persuasive and influential skills;
• Competent photographer, videographer, and/or editor.

Highly desirable:

• Driving license and access to vehicle.

 Platforms and tools:

Our client uses the following software and tools. Any expertise in these will be highly advantageous.

• Canva;
• Mailchimp;
• Photoshop;
• Illustrator;
• WooCommerce/WordPress.

The apprenticeship

This role will be part of a level three Multi-Channel Marketer apprenticeship provided by The Marketing Trainer. The apprenticeship covers a wide range of topics over its 15-month duration, including:

• Campaign management;
• Content creation;
• Social Media marketing;
• Digital and traditional communications;
• Brand management;
• Communication skills;
• Project Management;
• And much, much more.

All training and support will be conducted remotely via small group training cohorts and one-to-one coaching sessions that ensure you receive individualised support along the entirety of the apprenticeship.

In addition to this, the successful candidate will be enrolled on a full CIM Foundation Certificate at no extra cost. This means that once you’re finished on the apprenticeship you’ll be awarded two distinct qualifications as opposed to one.