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Little Heath Industrial Estate, Office 3 & 4, Old Church Rd, Coventry CV6 7NB

The Marketing Trainer and CIM partnership

We’re pleased to announce that we’ve become an Accredited Apprenticeship Provider with CIM. Find out how this affects you.

A partnership made in heaven

This is a major event for The Marketing Trainer. We’ve been waiting to announce this for a week or two now and the day has finally arrived. We have the pleasure of announcing that The Marketing Trainer has become an Accredited Apprenticeships Provider with CIM! This is the culmination of the continued effort of our team to build a training provider focused on delivering sheer quality of learning, value to our customers, and building brighter futures for everyone involved.


Who are the Chartered Institute of Marketing?

The Chartered Institute of Marketing (CIM) is a professional organisation dedicated to advancing marketing knowledge and expertise. It provides training, qualifications, and resources for individuals and businesses in the field of marketing. CIM offers a range of educational programs, including certifications and diplomas, to help marketers develop their skills and stay updated with industry trends. Moreover, CIM fosters a community of marketing professionals, enabling networking and knowledge sharing. By promoting best practices and enhancing marketing competencies, CIM plays a crucial role in elevating the standards of marketing and helping professionals succeed in their careers.


What does this mean?

Ultimately, this means that we’re able to embed CIMs into our apprenticeship programs. So not only will our learners and employers now receive fantastic training against their chosen apprenticeship program, but they’ll also study toward and complete a relevant CIM by the end of their program. It’s a bit more work, but if you want to be the best you need to work hard.

After university degrees, CIM qualifications are the most sought-after by employers.


Brand Recruitment, Marketing Recruitment Review & Salary Survey 2019/2020

How does this benefit our employers and learners?

CIM qualifications offer significant advantages to both employers and apprentices. For employers, CIM-accredited apprentices bring a solid understanding of marketing principles, strategy, and tactics, contributing to improved marketing performance and competitiveness. CIM’s rigorous curriculum ensures that apprentices are well-equipped to navigate the dynamic marketing landscape. Additionally, enrolling apprentices onto CIMs demonstrates a commitment to professional development, attracting and retaining top talent. For apprentices, CIM qualifications validate their expertise, enhancing career prospects and earning potential. They gain practical skills, industry recognition, and a network of peers and mentors. Ultimately, CIM benefits employers by fostering skilled marketing professionals and apprentices by boosting their career advancement.

Having studied and completed my level 4 CIM, I can attest to how valuable it has been in my career to date. Not only has it positively affected my marketing and coaching career to date, but it’s provided me with with knowledge and skills which I’ve been able to transition into other areas of my life as well.

Ashleigh Gorton


Where do we go from here?

We’re currently focusing on the recruitment for Multi-Channel Marketer and we’re working with the guys over at CIM to ensure that we’ve built a truly unique and competitive offering for this program. In addition, we’ll be looking at how we incorporate CIMs into our Marketing Executive program before we roll this out in Q1 2024. Overall, things are looking great and we can’t wait to start rolling all of this out to our learners. We have many more plans in the pipeline that we know will make a major difference to people’s lives and businesses, so keep your eyes peeled.

Let’s see if an apprenticeship is right for you

If you’re interested in becoming or hiring an apprentice, get in contact with one of our team to find out more and discover how your business can grow through apprenticeships!

Call us on: 03301 338666

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