How to write an effective job specification for a marketing apprentice

Define the core responsibilities clearly

A marketing apprentice is not a fully experienced marketer, so the role should focus on learning and development rather than solely execution. Outline key responsibilities such as:

• Assisting with social media content creation and scheduling
• Supporting email marketing campaigns and reporting
• Conducting basic market research and competitor analysis
• Helping to create and edit marketing materials
• Learning how to use marketing tools like CRM systems or analytics platforms

Avoid overwhelming job specifications with senior-level tasks, such as managing strategy or making high-stakes decisions. Instead, highlight how they will support the team while gaining hands-on experience. It’s really all down to the verbs you use. But, remember, within six months your apprentice will be far more experienced and these duties could change.

Adjust experience and qualification requirements

Traditional marketing assistant or executive roles often require a degree or prior experience. When reframing for an apprenticeship, shift the focus to potential and willingness to learn. Instead of “2 years of marketing experience,” opt for:

• A keen interest in marketing, demonstrated through coursework, personal projects, or work experience
• Strong written and verbal communication skills
• Basic digital literacy and familiarity with social media platforms
• A proactive approach and willingness to develop new skills

This broadens the talent pool and ensures you’re attracting individuals who are eager to learn, rather than deterring capable candidates with rigid criteria.

Emphasise training and development opportunities

Unlike full-time hires, apprenticeships are structured around on-the-job training and formal learning. Make it clear how the apprentice will develop by mentioning:

• Access to marketing qualifications (e.g. Multi-Channel Marketer Level 3 Apprenticeship)
• Mentoring and support from experienced team members
• Opportunities to work on real campaigns and gain industry insight
• Structured training sessions on tools like Google Analytics, SEO, or paid advertising

Including these details makes the role more appealing and reassures candidates that they will receive valuable career development.

Set realistic expectations for workload and progression

Marketing apprenticeships should offer a balanced workload that allows time for study and practical learning. Clarify:

• How much time they will spend on learning vs. hands-on work
• The expected progression within the apprenticeship period
• Potential career paths after completion (e.g. moving into a marketing assistant or executive role)

By outlining a clear trajectory, you can attract candidates who are invested in building a long-term career in marketing.

Align salary and benefits with apprentice standards

Apprentices are typically paid at or above the minimum apprenticeship wage, but to attract strong candidates, consider offering:

• A competitive salary with performance-based increases. We recommend between £16,000 – £20,000 depending on education, experience, and background
• Perks such as hybrid working, training budgets, or networking opportunities
• A clear pathway to a permanent role upon successful completion

This helps differentiate your role from competitors and encourages high-quality applicants.

Wrapping it up

Hiring a marketing apprentice is a fantastic way to develop fresh talent and build a strong marketing team. By focusing on development, adjusting experience requirements, and setting clear expectations, you can create a job specification that attracts the right candidates and ensures a successful apprenticeship programme.

If you’re considering hiring a marketing apprentice and need guidance on structuring a role, we can help! Get in touch to explore how an apprentice could benefit your business.