Mitch Goodall
A clear guide for employers on how much to pay marketing apprentices in 2025, including salary-to-hourly breakdowns, regional adjustments, and NI savings to help attract and retain stronger candidates.
This article explores how marketers use behavioural science—like social proof, loss aversion, anchoring, nudges—to shape consumer decisions. With practical examples, it shows how applying psychology and data-driven tactics enhances campaign relevance, persuasion, and results.
Skills4Pharmacy partnered with us to streamline their marketing function, hiring a marketing apprentice to boost in-house capability. The result? Increased confidence, stronger branding, and a scalable solution for long-term marketing success.
Thinking about a career in marketing? This guide outlines the key concepts, skills, and free resources you need to get started — helping you understand what marketing really involves before you dive in.
This case study shows how the Careers & Enterprise Company strengthened their market research function by hiring a dedicated market research apprentice. It highlights the role apprenticeships play in building research capacity and supporting data-driven decision-making.
New to marketing or starting your first role? This beginner-friendly 90-day guide walks you through what to focus on to build confidence, create a plan, and start delivering real marketing value from the start.
This beginner-friendly guide explains how to use SWOT and PESTLE analysis in marketing. Learn what they mean, how they work, and see real examples to help you plan smarter, more strategic campaigns.
Thinking of a marketing apprenticeship? Get the honest truth about what’s involved — from the pros (real experience, free CIM qualification) to the cons (lower pay). It’s a smart step for those seeking real marketing careers.
Discover the real reasons UK employers hire marketing apprentices — from saving costs and gaining flexible support to future-proofing their teams. This honest breakdown goes beyond buzzwords to reveal why apprentices are a smart, strategic choice.
Take our 30-question CIM Content and Channels quiz to see if you’re ready for the real thing. It’s completely free. Take the quiz today!
I completed HubSpot’s top free marketing courses and now recommend them to all our apprentices. From content and social media to SEO and digital strategy, these certifications offer practical, beginner-friendly training that’s perfect for anyone starting out in marketing.
Short-form video is dominating digital marketing in 2025, capturing attention faster and driving better engagement. This article explores why bite-sized content works, where it’s thriving, and how brands can adapt their strategy to stay ahead.