Mitch Goodall
Through The Marketing Trainer’s apprenticeship, Drover’s Rest gained a confident, capable marketer in Lola — achieving Distinction results, improved marketing engagement, and a surge in event bookings, all while developing lasting confidence, creativity, and professional growth.
Choosing between a marketing apprentice and an agency depends on your goals and budget. This article explores the advantages, drawbacks, and best use cases for each to help you make an informed decision.
Choosing between a marketing apprentice and a freelancer depends on your goals, budget, and timeline. This article explores the benefits, drawbacks, and ideal scenarios for each to help you make the right choice.
Mark Ritson is known for cutting through marketing fluff with sharp insights and blunt honesty. Here are five of his most valuable lessons on strategy, positioning, brand purpose, and understanding real consumers — perfect for marketers at any level.
Rory Sutherland, Vice Chairman of Ogilvy, proves marketing thrives on psychology, not just logic. From perception shaping reality to testing “silly” ideas, his lessons reveal how small, quirky tweaks can spark big results for marketers starting out.
A clear guide for employers on how much to pay marketing apprentices in 2025, including salary-to-hourly breakdowns, regional adjustments, and NI savings to help attract and retain stronger candidates.
This article explores how marketers use behavioural science—like social proof, loss aversion, anchoring, nudges—to shape consumer decisions. With practical examples, it shows how applying psychology and data-driven tactics enhances campaign relevance, persuasion, and results.
Skills4Pharmacy partnered with us to streamline their marketing function, hiring a marketing apprentice to boost in-house capability. The result? Increased confidence, stronger branding, and a scalable solution for long-term marketing success.
Thinking about a career in marketing? This guide outlines the key concepts, skills, and free resources you need to get started — helping you understand what marketing really involves before you dive in.
This case study shows how the Careers & Enterprise Company strengthened their market research function by hiring a dedicated market research apprentice. It highlights the role apprenticeships play in building research capacity and supporting data-driven decision-making.
New to marketing or starting your first role? This beginner-friendly 90-day guide walks you through what to focus on to build confidence, create a plan, and start delivering real marketing value from the start.
This beginner-friendly guide explains how to use SWOT and PESTLE analysis in marketing. Learn what they mean, how they work, and see real examples to help you plan smarter, more strategic campaigns.