Are you struggling with OTJ (Off-The-Job Training)?
As marketing apprentices, there are tonnes of places to go when you’re looking for good material that you can use to learn and develop. And, a lot of it is free, which is always great. Here are some resources we’d recommend highly if you’re looking to learn using your OTJ hours.
Websites to hone those skills
LinkedIn Learning provides access to numerous video tutorials and courses on professional skills, software, and creative subjects. It’s not “free”, but you can get a trial for a limited time and cram what you can.
Hubspot Academy offers free training courses on all things digital. Some of these courses come with certificates that you can show off. Courses range from 1 to 10 hours, but the content is great and super digestible.
Google’s very own platform for learning all things Google. This includes AdWords and Google Analytics courses that we’d highly recommend to anyone as part of their OTJ.
Udemy provides a plethora of online courses, including many relevant to apprenticeships. From project management to coding, Udemy has it all. And, they run some great sales.
Meta’s central repository of training for their platforms including Facebook and Instagram. This includes a number of courses on Social Media and paid advertising.
Similar to Meta’s Blueprint, Tiktok has its own learning centre full of resources around social media and its own platform.
Future Learn offers a free 7-day trial where you can take some of their courses. The one we’ve linked is specifically about launching social media campaigns.
This site has a number of courses which are great for learning the basics and intermediate elements of digital marketing.
Books to Deepen Your Knowledge
Principles of Marketing – Philip Kotler
A great book. A little intimidating to look at at first, but it’s great for getting a grounding in marketing as a whole.
The 22 immutable laws of marketing – Al Ries and Jack Trout
A short and sweet read that will highlight 22 marketing mantras that will help you think about marketing differently.
Marketing made simple – Donald Miller
Another straightforward read that simplifies all elements of what marketing is really about.
General blogs and reading
They’ve been going for years and specialise in all things digital marketing, especially SEO.
Hubspot has articles on everything from copywriting to PPC and analytics.
Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search.
Get how-to marketing advice for your content strategy, including brand content as well as B2C and B2B content marketing samples, and case studies.
There you go, no more excuses
Get studying and use your OTJ training time more effectively with some or all of the above. Once you get started you can really go down the rabbit hole and learn a hell of a lot using your 6+ hours a week.
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