Where it started, how it’s going, with Joe Hassett

Fancy yourself a Principles of Marketing guru? Test your knowledge on our KM2 mock test and see how you do. Use this as a tool to prepare for the real thing.

Looking to learn more about marketing but don’t want to spend thousands to do so. Check out these 5 amazing marketing reads and start building towards becoming a master in marketing.

This article explores Google’s recent announcements including the integration of generative AI into search and the implications of these developments for SEO professionals.

Not hearing back from apprenticeship providers after your initial interviews? It may be time to start looking into your screening call technique.

Businesses are using Micro-Influencers to enhance their brands with niche audiences. Are you missing out on the micro-influencer train?

Digital marketing is always changing and here are some of the key developments in the area from Nov and Dec 2024.

You could be using AI all wrong. Learn how to improve your ChatGPT prompts as a marketer. Check out our quick article to improve your outputs.

Interested to find out how Google’s Core update is affecting websites? Will it affect your website? Check out our short 3 minute read.

Marketers LOVE jargon. It makes things sound more complicated. Here are 30 key acronyms that’re commonly used in marketing.

Got your first interview coming up for your marketing apprenticeship? Nervous or unsure what to do or how to prepare, check out this guide for advice.

Wondering where an apprenticeship can lead? Abi and I discuss where she started and how it’s going after completing her DM level 3 in 2021, and where she eventually wants to end up.

Want to understand the difference between a CIM and an apprenticeship, and what is meant by CIM apprenticeships, check out this article.

Sick of being rejected or hearing nothing back when applying for apprenticeships? Here’s a quick guide to help improve your chances.

Considering a degree in marketing, wait just one second, have you thought about a degree apprenticeship in marketing instead? Check this short article out first.

Struggling with how to your OTJ time? Here’s a handy tool that’ll give you hundreds of suggestions related to your marketing apprenticeship.