Market Research apprenticeships, are they right for you?

So, you’ve just left education, whether that’s college or university. Or, you’re considering becoming a little more niche in your career. You’ve possibly, just heard about Market Research apprenticeships, or like most, you’re likely hearing about them for the first time. Well, thankfully, if you’re looking to find out more, then you’re in the right place.

In this short article, we’re going to talk about all of the facets of the Market Research Executive apprenticeships. A niche course which focuses on taking people with little to no experience in market research, placing them with a suitable employer, and supporting them over 13 – 18 months.

What is an apprenticeship?

An apprenticeship is a hands-on training programme where individuals, known as apprentices, learn a trade or set of skills through a combination of on-the-job experience, classroom training, and mentorship. Apprentices work under the guidance of experienced professionals, gaining practical knowledge and expertise in a specific field while earning a wage. Nice and simple.

What is the Market Research Executive apprenticeship?

The Market Research Executive apprenticeship is a specialised apprenticeship training programme focused on developing skills in market research and analysis. As an apprentice, you’ll learn to gather and interpret data, conduct surveys, and assess market trends. You’ll work alongside experienced professionals to understand consumer behaviour, competitive landscapes, and industry dynamics. The programme combines practical work experience with theoretical knowledge, enabling apprentices to contribute to strategic decision-making within organisations. Through this apprenticeship, you’ll gain the expertise to design effective research projects, analyse market data, and provide valuable insights to support business growth and decision-making in the dynamic field of market research.

What does it cover?

• Market Research Fundamentals: Understanding the basics of market research, its purpose, and various methodologies;
• Data Collection Techniques: Learning to employ surveys, interviews, focus groups, and other methods to gather relevant data;
• Data Analysis and Interpretation: Acquiring skills in analysing quantitative and qualitative data to draw meaningful insights;
• Consumer Behavior: Studying factors influencing consumer decisions and how to interpret and apply this knowledge;
• Research Project Design: Developing the ability to design effective research projects tailored to specific business objectives;
• Report Writing: Crafting clear and concise reports to communicate research findings to stakeholders;
• Ethical Considerations: Understanding and adhering to ethical standards in market research practices;
• Industry-Specific Knowledge: Acquiring insights into the specific industry or sectors relevant to the apprenticeship;
• Technology and Tools: Familiarisation with tools and technologies used in modern market research.

Who is it for?

If you’re considering whether a Market Research apprenticeship is right for you, then have a look over these next couple of points. The ideal candidate for a Market Research apprenticeship typically possesses:

• Qualifications: A-levels or above in subjects that complement market research, ie, anything in data, statistics, social sciences, or qualifications that required data collection and analysis;
• Analytical Skills: Ability to interpret data and draw meaningful conclusions;
• Communication Skills: Effective written and verbal communication for conveying research findings;
• Curiosity: Inclination to explore and understand market dynamics and consumer behaviour.
• Attention to Detail: Precision in data collection, analysis, and report writing;
• Adaptability: Capability to stay current with evolving industry trends and research methodologies;
• Tech Savvy: Familiarity with relevant tools and technologies used in market research;
• Team Player: Collaborative mindset to work with diverse professionals in a business environment;
• Problem-Solving Aptitude: Capacity to address challenges and propose solutions based on research insights;
• Ethical Conduct: Commitment to conducting research with integrity and adherence to ethical standards.

How long does the apprenticeship last?

The market research apprenticeship lasts for between 13 and 18 months. This is because after 12 months you’re eligible to go through the final grading stage which comprises a real-world research project which you’ll have to complete and give a presentation on. This means that you could, theoretically, be complete within 13 months. However, the average is 15.

What happens during the apprenticeship?

During the Market Research Executive apprenticeship, you’ll work with us and our Coaches who will run remote training sessions once a month where you’ll cover all of the knowledge and skills elements of the apprenticeship. Additionally, you’ll work with your designated Coach in 1-2-1s where you’ll receive individualised support and guidance with any of the work you have to do for the programme.

How does the process work?

It’s actually really simple as a process. So simple in fact, I’ll bullet point it for you:

1. You apply for an active vacancy or submit your details below;
2. We give you a call, have a 15-minute chat, and then start looking for prospective employers for you;
3. We arrange interviews and you attend those interviews;
4. All being well, you land yourself a job and we enrol you on the apprenticeship;
5. You work with us for 13 – 18 months until you’ve completed all of the aspects of the course;
6. You complete and are now qualified, have 13 – 18 months of experience, and hopefully, your employer keeps you on as an employee.

Why do this apprenticeship?

We know what you’re thinking, well, I’ve got my A levels or my degree, so why would I do an apprenticeship? Well, it’s actually more about why wouldn’t you do an apprenticeship. The benefits of apprenticeships outweigh those of not. They include:

• You get additional help in your job search;
• You gain up to 18 months of experience in a new field;
• You’re supported with your learning and development by an employer and us as your training provider;
• You’ll receive months of free training and guidance from an experienced coach;
• You’ll earn money while you study;
• And, you get to study during work time, not outside of work like a lot of alternatives;
• Less competition over straight-line applications.