How to secure your first marketing role with no experience

It’s intimidating to begin with

Starting a marketing career from zero may seem like scaling a formidable mountain. Nevertheless, entering into this dynamic field is entirely achievable with some prior planning. Despite the oftentimes ridiculous requirements of job ads, you know the ones, “entry-level marketing role. Requirements, 3-5 years experience, a degree, and several references…”, there are some practical measures you can take to clinch your first marketing role.

Hit the books

Prioritise gaining knowledge in marketing. Immerse yourself in online courses and read about the foundations of marketing. Platforms like Coursera and Udemy offer a myriad of courses delving into digital marketing essentials and social media strategies. Additionally, consider obtaining certifications such as Google Analytics to augment your credibility.

Get your hands dirty

While theoretical understanding is useful, practical exposure will distinguish you as a candidate. Try to secure freelance opportunities or internships to garner hands-on experience. Offer your services to local businesses in order to start building a portfolio. Through real-world projects, not only will you refine your skills but it also shows off your initiative and commitment to prospective employers. If you struggle to find freelance work locally, try websites like People Per Hour and Fivver.

Meet folks

Networking can be an important facet in securing your first marketing role. Attend industry conferences, and workshops to build connections with marketing professionals. Engage in marketing-centric groups on LinkedIn and actively participate in discussions to expand your professional network. Engaging with industry professionals not only provides invaluable insights but also opens doors to potential job opportunities.

As well as traditional networking, use the power of social media to showcase your expertise and build connections with industry experts. Build a compelling LinkedIn profile highlighting your skills, experiences, and aspirations. Write your own articles, and insights, and discuss projects to encourage engagement with others. Engage with industry professionals on LinkedIn groups to extend your reach and visibility within the marketing sector.

Build a brand

Trying to build a personal brand can significantly improve your prospects in the job market. Develop a professional website or blog to showcase your portfolio, case studies, and insights. Focus on creating valuable content which resonates with your target demographic to demonstrate your expertise. Your personal brand should use your unique voice, values, and strengths, thereby setting you apart from other candidates.

Make those CV tweaks

When applying for entry-level marketing positions, tailor your CV and/or cover letter to highlight relevant skills and experiences. Highlight transferable skills gained from your freelance work. Be upfront about your lack of direct experience while highlighting your zeal, proactiveness to learning, and drive for success. Employers love candidates who show initiative, adaptability, and a passion for marketing.

Maybe use apprenticeships?

Consider marketing apprenticeships as a possible avenue for catapulting you into your first marketing role. These programmes offer a blend of hands-on training and learning, providing invaluable experiences within the marketing landscape. Apprenticeships provide an opportunity for you to work alongside marketing professionals, and gain practical exposure to diverse facets of marketing. Marketing apprenticeships provide learners with recognised qualifications, which further enhance their employability.

To wrap up

To summarise, securing your first job in marketing can be difficult no matter the circumstances. However, with a little bit of work and a strategic approach, you could land your first role with little to no experience. Focus your efforts towards continual learning, gain practical experience via freelance work and internships, and leverage networking opportunities to broaden your professional horizons. By showcasing your competencies through a portfolio, constructing a personal brand, and showing your passion for marketing, you’ll improve your chances of landing that first role dramatically. Remember, persistence and dedication are super important!